Merchant blog

Playbooks written with partners, not at them

What actually moves orders and bookings for small pet businesses, including the parts that did not work.

How to get your first 50 orders

Four listing decisions made in your first week decide whether the orders arrive at all. Photography matters more than price, and the item you lead with matters more than either.

9 min read · Updated May 2026

Bags of pet food stacked on store shelves

A cat sitting on the counter of a pet store

Market data

What pet owners search before they buy

A year of search terms across 340 cities, and what they say about how you should name things.

7 min read

Pricing

Pricing grooming for online booking

Fixed price, size bands, or quote on arrival. Each one works, and each one fails in a specific way.

8 min read

Dogs resting under a wooden shelter on a cold day

Operations

Filling the quiet season

February for boarding, January for grooming, August for trainers. What partners do with the gap.

6 min read

Try it on your own shop

Reading about it only goes so far. Listing is free, so two weeks of real orders will tell you more than any of this.

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